On Friday, Samsung Electronics began selling its touch-screen Instinct handset for $70 cheaper than Apple’s iPhone 3G. The newest smartphone is offered by Sprint Nextel for $130 after rebate. Sprint has said it will spend more than $100 million to market the touch-screen Instinct in hopes the cellphone can recover from steep customer losses.
This was about three times the marketing budget for the biggest phone launch in 2007 by Sprint, which has been losing subscribers to rivals such as AT&T and Verizon Wireless, a venture of Verizon Communications and Vodafone Group.
Sprint, the No. 3 U.S. mobile service, said the $130 price for the Instinct includes a two-year service contract and a $100 rebate by mail. First announced in early April, the Instinct is expected to go on sale June 20. More—>
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