Steve Jobs unveils $199 iPhone 3G at WWDC
In his keynote address to open Apple‘s Worldwide Developer’s Conference (WWDC) on Monday, Steve Jobs officially announced the iPhone 3G. Perhaps the most important revelation was the price, which at $199 for the entry level (8GB) model is half the original’s current $399 pricetag. He indicated that the price was based on research where consumers who have so far passed on the iPhone said cost was the biggest barrier.
Not surprisingly he didn’t talk about his previous prediction of 10 million iPhones sold by the end of 2008. Why is that significant? Maybe because at the current (pre-iPhone 3G) prices it appears unlikely to happen. In fact despite “selling out some number of weeks ago,” Jobs said only 6 million have been sold in the approximately 11 months since the initial launch on June 29 of last year. More —>
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